Services.
Here is what changes when we work together. Four kinds of work — and if yours does not fit neatly into one of them, ask anyway. We will figure it out.
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01
UX strategy & research
The most expensive design mistake is not an ugly screen. It is months of work on a feature nobody needed. Talking to users properly always surprises you, and that surprise is the point: it shows you where the real problem is while changing course is still cheap. What you end up with is a decision — made, written down, and short enough that the whole team actually reads it. This is also the one part AI will not do for you. Ask it to improve your product and it produces screens every time. It never asks why.
- You know which problem is worth solving — and which ones can wait
- Research findings you act on this quarter
- A brief short enough that people actually read it
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02
Product design
When a product fails, it usually fails quietly: someone hits a confusing screen, stalls, and finds a workaround — or leaves. My job is to make the everyday work go smoothly. The visible result: people finish what they started, support stops hearing the same complaints, and nobody needs a training session to use your product. (AI tools sit on my workbench too — drafts are cheap now. Knowing what the screens should do is what you are paying for.)
- People finish what they came to do
- Engineers build from settled decisions instead of guessing
- You can explain every screen without me in the room
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03
Design systems
Without a system, every new screen is a small renegotiation — the spacing, the colors, that button again. With one, most decisions are already made: new screens start most of the way done, and designers and engineers stop having the same argument every sprint. I build the minimum your team will actually use, then stay until the first real product ships on it. A system nobody adopts is just a very organized folder.
- New screens start most of the way done
- Your product stops looking like five different companies built it
- A system your team uses without being reminded
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04
Mentorship & design coaching
Hiring senior designers is hard and expensive. Growing the ones you already have is usually smarter. I pair with your designers on real projects, give honest critique, and help with the career questions they rarely get to ask at work — the kind of mentoring I have done in public for years. What changes: the work improves, your designers can explain their decisions, and you stop being the only person in the room with design judgment.
- Designers who can explain and defend their own decisions
- Critique that actually changes the next version
- A senior voice in the room when the call is hard
Where AI fits
AI is on my workbench.
I build with AI tools too. They are genuinely useful — machines for the familiar, fast at variations, decent first drafts. But notice that every one of those starts after the thinking is done. A prompt is a problem definition: feed it a vague one and you get generic screens back. Feed it a sharp one and the output suddenly gets interesting. Sharpening it is the job. AI amplifies clarity — it cannot create it.
Working on something exciting?
Tell me about it — what you are building and where it is stuck. A short email is enough. We will figure out what to do from there.
Get in touch